Nasution, Fahmi Azhar, Zaini Nurasa Azzahra, Devira Restika Salsa Bila Gulo, Susi Yusfika Panjaitan, Fajar Pasaribu, and Sri Rahayu. 2026. “Bibliometric Analysis of Green Marketing and Consumer Behavior: Analysis of Purchase Intention for Environmentally Friendly Products Among Urban Consumers in Indonesia”. Proceeding of International Conference Technology, Economics, and Social Science 1 (1):738-43. http://journals.adaresearch.or.id/ictess/article/view/127.