R. Manalu, W. Wahyuni, N. N. Lubis, S. M. Sari, H. S. Tambunan, and I. S. Damanik, “Application of the MOORA Method in Determining the Best Women’s Shampoo Product for Dandruff-Prone Skin Based on Consumer Preferences”, ictess, vol. 1, no. 1, pp. 500-508, Jan. 2026.