Penguatan Branding Produk Unggulan UMKM Desa Melalui Integrasi Artificial Intelligence dalam Digital Marketing
DOI:
https://doi.org/10.64366/bulletincs.v1i1.83Keywords:
SMEs; Artificial Intelligence; Digital Marketing; Product Branding; Community ServiceAbstract
This community service program aimed to strengthen the branding of local SMEs in Aek Pamingke Village by integrating Artificial Intelligence (AI) into digital marketing strategies. The implementation method included needs-based planning, interactive training, mentoring for AI tool adoption, and impact evaluation. The results demonstrated a significant improvement in participants’ understanding of AI-based digital marketing, an increase in content posting frequency, social media engagement, and a 20% growth in product sales. Participant satisfaction analysis revealed that the majority were highly satisfied with the program. These findings indicate that AI integration is effective in supporting SME branding, although the limited duration of the program constrained the measurement of long-term impact. This study recommends extended follow-up programs to ensure sustainable digital transformation of SMEs.
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