Peningkatan Daya Saing UMKM Kerajinan Lokal Melalui Penerapan Konsep Bluepreneur Berbasis Sumber Daya Ramah Lingkungan
DOI:
https://doi.org/10.64366/bulletincs.v1i1.85Keywords:
MSMEs; Local Crafts; Bluepreneur; Environmentally Friendly Resources; Sustainable TourismAbstract
This community service program aimed to enhance the competitiveness of local craft MSMEs through the application of the environmentally friendly bluepreneur concept. The implementation method included training, mentoring, and survey-based evaluation conducted before and after the program. The findings revealed a significant improvement in participants’ understanding of digital marketing, waste management, and the utilization of eco-friendly materials, with average scores increasing from 35% to 80%. These results highlight that bluepreneurship can serve as an effective strategy to strengthen MSME sustainability while supporting sustainable tourism development in Indonesia. The program’s limitations were mainly the limited duration of intensive mentoring and the participants’ lack of access to adequate digital technology.
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