ADA Bulletin of Community Service

Penguatan Branding Produk Unggulan UMKM Desa Melalui Integrasi Artificial Intelligence dalam Digital Marketing

Abdul Karim — 2025-09-05

This community service program aimed to strengthen the branding of local SMEs in Aek Pamingke Village by integrating Artificial Intelligence (AI) into digital marketing strategies. The implementation method included needs-based planning, interactive training, mentoring for AI tool adoption, and impact evaluation. The results demonstrated a significant improvement in participants’ understanding of AI-based digital marketing, an increase in content posting frequency, social media engagement, and a 20% growth in product sales. Participant satisfaction analysis revealed that the majority were highly satisfied with the program. These findings indicate that AI integration is effective in supporting SME branding, although the limited duration of the program constrained the measurement of long-term impact. This study recommends extended follow-up programs to ensure sustainable digital transformation of SMEs.

Pendampingan Pencatatan Keuangan Keluarga untuk Meningkatkan Kemandirian Ekonomi Ibu Rumah Tangga

Suginam — 2025-09-05

This community service project aimed to improve household economic independence among housewives through financial recordkeeping assistance in Kampung Jandi Mulia, Langkat Regency. A total of 20 participants underwent a four-week training and mentoring program covering daily cash flow recording, budgeting, and financial decision-making simulations. Results showed a significant increase in participants' financial recording habits and saving behaviors. Before the program, only 3 participants had savings, which increased to 14 after the intervention. Participant satisfaction reached 90%, with an average financial literacy score increase of 38%. The practical and participatory-based training model proved effective in promoting positive financial behavior change. This initiative demonstrates that contextual financial education can serve as a sustainable household empowerment strategy. Further development is needed through institutional integration to maximize and sustain the impact of the program.

Peningkatan Daya Saing UMKM Kerajinan Lokal Melalui Penerapan Konsep Bluepreneur Berbasis Sumber Daya Ramah Lingkungan

Dodi Siregar — 2025-09-05

This community service program aimed to enhance the competitiveness of local craft MSMEs through the application of the environmentally friendly bluepreneur concept. The implementation method included training, mentoring, and survey-based evaluation conducted before and after the program. The findings revealed a significant improvement in participants’ understanding of digital marketing, waste management, and the utilization of eco-friendly materials, with average scores increasing from 35% to 80%. These results highlight that bluepreneurship can serve as an effective strategy to strengthen MSME sustainability while supporting sustainable tourism development in Indonesia. The program’s limitations were mainly the limited duration of intensive mentoring and the participants’ lack of access to adequate digital technology.

Peningkatan Kompetensi Guru dalam Menggunakan TikTok sebagai Media Pembelajaran Interaktif untuk Meningkatkan Minat Belajar Siswa

Agus Perdana Windarto — 2025-09-05

This community service program aimed to enhance teachers’ competencies in utilizing TikTok as an interactive learning medium to improve student learning interest. The program was carried out through stages of needs assessment, training, mentoring, and evaluation, based on the DigCompEdu digital competence framework. The findings revealed significant improvements in teachers’ abilities to design microlearning content using short videos and to integrate social media into pedagogical practices. Comparative data between pre- and post-program stages showed that teachers who previously lacked digital literacy were able to produce creative and relevant educational content for classroom use. Participant satisfaction responses indicated that more than 80% of teachers rated the program as effective and beneficial in improving their teaching practices. Thus, this activity not only enhanced teachers’ digital capacities but also contributed to improving student learning motivation.

Peningkatan Pendapatan Ibu Rumah Tangga Melalui Pelatihan Kuliner Khas Masakan Ayam Geprek Indonesia di Kampung Warna-Warni Kuala Perlis

Suginam — 2025-09-05

This community service program aimed to increase the income of housewives in Kampung Warna-Warni Kuala Perlis, Malaysia, through training in Indonesian “Ayam Geprek” culinary preparation, business management, and digital marketing. The program involved 20 participants with limited entrepreneurial skills prior to the intervention. The training employed demonstration, hands-on practice, and intensive mentoring methods. Results showed an increase in cooking skills from 40% to 90%, cost recording from 10% to 80%, and digital marketing from 15% to 85%. Participant satisfaction reached 95%, reflecting the program’s effectiveness. Limitations include a small participant group and short post-training mentoring duration. This initiative has the potential to be replicated in similar communities to promote local economic empowerment.