Rahmadani, M. L., R. Wahyudi, D. Syahfitri, S. D. Ningsih, F. Pasaribu, and S. Rahayu. “The Impact of Artificial Intelligence-Driven Personalization on Customer Experience and E-Commerce Customer Loyalty: A Systematic Literature Review ”. Proceeding of International Conference Technology, Economics, and Social Science, vol. 1, no. 1, Jan. 2026, pp. 731-7, https://journals.adaresearch.or.id/ictess/article/view/124.