Effects of E-Wallets and Financial Literacy on Consumptive Behavior: Self-Control Moderation in Jombang Students
Keywords:
Accounting Students; Consumptive Behavior; E-Wallet; Financial Literacy; Self-ControlAbstract
The rapid development of financial technology, particularly the use of electronic wallets (e-wallets), has shifted transaction patterns from cash-based systems to more practical and efficient cashless methods. While e-wallets enhance transactional convenience, their use may also encourage consumptive behavior, especially among university students. This study aims to examine the effects of e-wallet usage and financial literacy on consumptive behavior, with self-control as a moderating variable, among accounting students at ITEBIS PGRI Dewantara Jombang. The research adopts a quantitative approach using a survey method involving 166 respondents selected through simple random sampling. Data were collected using structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings indicate that e-wallet usage has a positive and significant effect on consumptive behavior. Financial literacy also shows a positive and significant effect on consumptive behavior, suggesting that in the context of digital payments, higher levels of financial literacy may increase individuals’ confidence and perceived control in conducting transactions, thereby stimulating consumption intensity. Furthermore, self-control is found to moderate the relationship between financial literacy and consumptive behavior, but it does not moderate the effect of e-wallet usage on consumptive behavior. These results imply that the convenience and inherent characteristics of digital payments through e-wallets continue to drive consumption, even among individuals with a high level of self-control.
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