Implementation of the EDAS Method in Selecting the Best Foundation Based on Consumers
Keywords:
Foundation; EDAS Method; Consumer Decisions; Product Criteria; Decision Support SystemsAbstract
Choosing an appropriate foundation product is a challenge for consumers due to differences in skin type, skin tone, and product characteristics. Inappropriate foundation selection may result in discomfort, unnatural makeup appearance, and potential side effects on the skin. This study aims to apply the Evaluation based on Distance from Average Solution (EDAS) method to determine the best foundation product based on consumer preferences. The evaluation is conducted using seven criteria: effectiveness, ingredient content, durability, packaging, price, availability, and side effects. Data were collected from 60 respondents through questionnaires, with six foundation products used as alternatives. The results indicate that the EDAS method is capable of providing objective and systematic rankings of foundation products, where Viva achieved the highest ranking. This study proves that the EDAS method is effective as a decision support system to assist consumers in selecting foundation products that best meet their needs.
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