Psychological Factors Driving Sustainable Purchase Intention: A Systematic Literature Review
Keywords:
Consumer Psychological Factors; Continuous Purchase Intentions; Consumer Behavior; PRISM; VOSviewerAbstract
Sustainable consumption behavior is a strategic issue in facing global environmental challenges, but there is still a gap between environmental awareness and consumer purchasing decisions. This study aims to examine and synthesize the psychological factors that drive sustainable purchasing intentions from the perspective of Human Resource Management. The method used is a systematic literature review with reference to the PRISMA 2020 guidelines, combined with bibliometric analysis using VOSviewer software. Data sources are obtained from articles from reputable international journals indexed by Scopus and Web of Science with a publication range of 2020–2025. A total of 37 selected articles were analyzed thematically and bibliometrically to identify patterns of findings, concept clusters, and developments of research topics. The results of the study show that sustainable purchasing intentions are significantly influenced by psychological factors such as environmental concerns, attitudes, personal values, self-identity, trust in eco-labels, as well as social influences and digital information. The VOSviewer analysis reveals that psychological factors occupy a central position in the conceptual structure of sustainable purchasing research, with the trend of studies increasingly leading to the issue of trust and greenwashing. This research contributes by providing an integrated conceptual synthesis that enriches the development of consumer behavior theories and provides practical implications for human resource management and organizational sustainability strategies.
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