Effect of Change Communication and Academic Service Quality on Student Satisfaction Faculty of Economics and Business at Tadulako University
Keywords:
Change Communication; Service Quality; Student Satisfaction; Academic; LectureAbstract
Delays in obtaining information, unclear instructions, ineffective use of language, and a lack of consistent communication media are all problems that students still experience. These conditions show that change communication, also known as change communication, has not been fully able to provide the sense of security, clarity, and certainty that students need when the academic system changes. This study examines how communication of change and academic service quality affect student satisfaction at the Faculty of Economics and Business, Tadulako University. Changes in the higher education system, institutional policies, and campus dynamics require effective communication and responsive academic services to maintain student satisfaction. This study employed a quantitative approach using a questionnaire distributed to 67 undergraduate students of the Faculty of Economics and Business, Tadulako University. Data were analyzed using multiple linear regression analysis, including t-tests (partial effects), F-tests (simultaneous effects), and coefficient of determination (R²). The results show that Change Communication and Academic Service Quality simultaneously explain 48.4% of the variance in student satisfaction (R² = 0.484, F = 29.975, p < 0.001). Partially, Academic Service Quality has a significant effect (? = 0.637, p < 0.001), while Change Communication shows a positive but statistically insignificant effect (? = 0.075, p = 0.588).
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